New Orleans & Company - NewOrleans.com Editorial
The Assignment
I wasn't just assigned topics.
I was entrusted with deciding which stories readers would encounter along the way.
Working within a membership-based organization meant celebrating many of New Orleans' best-known businesses while also asking a different editorial question:
What else deserves to be discovered?
So while every guide included the places people expected to see, I intentionally looked for opportunities to broaden the picture—introducing readers to neighborhoods beyond the French Quarter, spotlighting Black-owned, LGBTQ+-owned, women-owned, and locally owned businesses, and creating space for the communities that have shaped New Orleans into the city people travel across the world to experience.
The goal wasn't to change the story of New Orleans.
It was to tell more of it.
By The Numbers
35+ Published editorial articles.
10+ Million readers reached through New Orleans & Company each year.
Topics Including
Food • Music • History • Arts & Culture • Neighborhoods • Hospitality • Travel • LGBTQ+ • Black Culture • Festivals • Shopping • Family • Nightlife • Events • & More
Featured Articles
New Orleans Cocktails for Every Zodiac Sign
Find your perfect New Orleans cocktail, based on your star sign.
Top Dance Spots in New Orleans
Where to Dance the Night Away in New Orleans
Heartbreaker's Guide to New Orleans
Spend Some Quality Time with Your No. 1 – you.
The Best Martinis in New Orleans
Our Favorite Places to Find this Classic Cocktail in New Orleans
Explore the City’s Vintage Glamour through the Eyes of Two Local Burlesque Performers
Glamour Girls Guide to New Orleans
Newly Renovated Hotels in New Orleans
Check Out (and Check Into) These Refreshed Hotels in NOLA
Explore my complete collection of published editorial on the New Orleans & Company website.
The Editors Note
Writing for New Orleans & Company taught me that destination writing is less about telling people where to go and more about helping them understand why a place matters.
Every assignment began with a topic, but rarely ended there. Whether I was writing about food, music, neighborhoods, history, or hospitality, I tried to look beyond the obvious—to find the people, traditions, and small details that gave each story its sense of place. The classics always deserved their attention, but I also looked for opportunities to introduce readers to the communities, businesses, and neighborhoods that make New Orleans feel endlessly discoverable.
Great travel writing doesn't simply answer someone's question.
It rewards their curiosity.
That's the standard I carried into every article I wrote: create something useful enough to be bookmarked, thoughtful enough to be remembered, and honest enough that someone might arrive in New Orleans already feeling connected to it.
Those are still the stories I'm most interested in telling.